The Design Entrepreneur: Turning Graphic Design Into Goods That Sell
Steven Heller | Rockport | 2008 | HQ PDF | English | ISBN: 159253421X | Pages: 240 | 111 MB


Designers are used to working for clients, but there is nothing better than when the client is oneself. Graphic and product designers, who are skilled with the tools and masters aesthetics, are now in the forefront of this growing entrepreneur movement.

Whether personal or collective, drive is the common denominator of all entrepreneurial pursuit of course, then comes the brilliant idea and finally the fervent wherewithal to make and market the result. The Design Entrepreneur is the first book to survey this new field and showcase the innovators who are creating everything from books to furniture, clothes to magazines, plates to surfboards, and more.

Type Form & Function: A Handbook on the Fundamentals of Typography
Rockport | Jason Tselentis | 2011 | HQ PDF | ISBN: 1592536743 | 209 pages | 101 MB


Type, Form, and Function is a useful, comprehensive typography resource that both students and professional designers should have in their library. It looks at the influences of modern typography and symbols going back through time and examines certain type treatments and movements in design and logo types. It focuses on how type works and emphasizes typographic fundamentals, while touching on logo/logotype design and page layout (print and interactive). This book promises to guide designers through the visual typographic clutter to make their designed messages more meaningful.

Body Type 2: More Typographic Tattoos
Abrams Image | Ina Saltz | 2010 | HQ PDF | ISBN: 0810982765 | 200 pages | 102 Mb


From Rimbaud to the Rolling Stones, from declarations of love and belief systems to self-empowerment and homage, the choice of a typographical tattoo provides insight into the human condition.

The sequel to the bestselling Body Type: Intimate Messages Etched in Flesh, this second volume collects over two hundred new tattoos and explores the ideas and emotions behind this indelible commitment. This stunning photography collection features commentary on the letterforms as well as personal recollections by the tattooed on the motivations for their decided words. Inspiring, sometimes shocking, and always voyeuristic, Body Type 2 is not only for tattoo aficionados, but also for all lovers of the written word.

Building Design Portfolios: Innovative Concepts for Presenting Your Work
Rockport | Sara Eisenman | 2006 | HQ PDF | ISBN: 1592532233 | 193 pages | 100 Mb

Presenting one's portfolio is where every designer begins his or her career. Therefore, crafting a portfolio, whether online or for presentation in person, is an essential skill for survival. Because a portfolio can make or break a career, it is vital that designers go out armed with all the right moves and materials.

This book talks both to the professionals who have both designed their own portfolios and those on the other side of the table who have looked at scores of portfolios, to uncover the tips and tricks that have won jobs, as well as the must-avoid moves that have lost opportunities. This book is not only a handbook for dos and don'ts; it also provides plenty of inspiration from a wide collection of portfolios, both virtual and real-life.

This book asks leaders in the field about the real-world realities of presenting one's work for consideration and answers the question, "What sells and what doesn't."

Paul Rand: A Designer's Art
Yale University Press | English | ISBN: 0300082827 | 2002 | 253 Pages | 103.73 Mb


Graphic Design which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space; which speaks in semiotics, sans-serifs, and geometrics; which abstracts, transforms, translates, rotates, dilates, repeats, mirrors, groups, and regroups is not good design if it is irrelevant. Graphic design which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates is not good design if it does not communicate. - Paul Rand

For the design student, teacher, professional designer, and, indeed, for anyone interested in the creative communication of ideas, Paul Rand: A Designer's Art is certain to be a book that is both provocative and enlightening.

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design
Publishers : Rockport | Armin Vit | 2009 | HQ PDF | ISBN: 1592534473 | 400 pages | 146 MB


Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design. With more than 2,000 design projects illustrating more than 400 entries, it provides an intense overview of the varied elements that make up the graphic design profession through a unique set of chapters: “principles" defines the very basic foundation of what constitutes graphic design to establish the language, terms, and concepts that govern what we do and how we do it, covering layout, typography, and printing terms; “knowledge" explores the most influential sources through which we learn about graphic design from the educational institutions we attend to the magazines and books we read; “representatives" gathers the designers who over the years have proven the most prominent or have steered the course of graphic design in one way or another; and “practice" highlights some of the most iconic work produced that not only serve as examples of best practices, but also illustrate its potential lasting legacy. Graphic Design, Referenced serves as a comprehensive source of information and inspiration by documenting and chronicling the scope of contemporary graphic design, stemming from the middle of the twentieth century to today.

1000 More Graphic Elements: Unique Elements for Distinctive Designs
2009 | HQ PDF | ISBN: 1592535518 | 321 pages | 101 Mb


1000 More Graphic Elements is the follow-up to the extremely successful 1000 Graphic Elements, published in 2004. This edition features 1000 new unique graphic embellishments across all kinds of projects, from books to brochures, invitations to calendars to annual reports. It is often the smallest detail that can turn a project from ordinary to spectacular. Inspiration will be at your fingertips with examples of specialty processes such as diecutting and embossing, unique materials, fasteners, specialty inks, binders and more.

Type, Image, Message: A Graphic Design Layout Workshop
2006 | HQ PDF | ISBN: 159253189X | 193 pages | 101 Mb


Working with type and image and the integration of these two elements to create persuasive and effective design pieces are the foundations of good graphic design. Yet, very little practical information exists for these tasks.

This book changes all it. It gives designers the practical know-how to combine type and image for dynamic effect as well as to use them in contrast to create tension and meaning in design. Creating strong layouts is the most important as well as the most challenging of any project. This book inspires through excellence by exhibiting great design work then deconstructing the processes in simple visual terms.

Type, Image, Message: Merging Pictures and Ideas looks at this respected art form while providing practical information that can be used by any designer wishing to hone the skills needed to merge type with images in an inspired manner.

Managing the Design Process-Implementing Design: An Essential Manual for the Working Designer
Rockport | Terry Lee Stone | 2010 | HQ PDF | ISBN: 1592536190 | 209 pages | 100 Mb


Managing the Design Process—Implementing Design focuses on design implementation and execution. This is where design ideas become real, tangible goods in the marketplace and beyond. This book examines design management concepts and methods in real-world applications. Unlike other books on design management, this book is visually stunning, featuring many image-rich case studies to illustrate the fundamentals of design management in a way that speaks to a design audience. The information is not something that is typically taught in design (or business) school—it’s learned on the job, making this an invaluable reference for designers.

Graphic Workshop: Innovative Promotions That Work: A Quick Guide to the Essentials of Effective Design
Rockport | Lisa L Cyr | 2006 | HQ PDF | ISBN : 1592532195 | 192 pages | 103 MB


Billions of dollars are spent every year on promotions, and for some, the payoff is huge. The key is creating promotions that cut through the clutter to delight, astound, amuse, shock, and touch one's intended audience in a memorable and smart way.
This book takes intelligent and well-crafted promotions and breaks down the essential elements in a caption-like format so the readers will get the maximum number of promotions and the information they need in the shortest amount of time. Despite the streamlined approach, no critical information is lost.Featuring 140 diverse promotions, Innovative Promotions at Work: A Quick Guide to the Essentials of Effective Design deconstructs each and provides answers to designers' six most important questions: What was the promotion for? What was the concept? What was the goal? What were the challenges? What did the client require? Last, how successful was the piece?
The answers to these questions give readers the insight they need to construct a roadmap to a successful promotion of their own.